I Get Things Done
Robin is one of the most capable people I've ever had the opportunity to work with. He is smart, focused, hard-working, and has the ability to interact comfortably with both the dev and business sides of product management and services work. He has a natural feel for software products and is able to establish a quick, comfortable rapport with almost everyone around him. I highly recommend Robin and would be very happy to work with him again in the future.
— Will Eisner, VP of Product at WordStream
Robin is the ideal social media professional,talented, experienced and dedicated to his craft. With Robin's commitment to the global vision, client deliverables and attention to detail he played a critical part in the launch of myBlackBerry and Blackberry's overall social media global platform. I would work with him again in a heartbeat.
— Janice Diner, Principal at Horizon Studios
My Skills
Product Management
As the Director or Product Management at Awareness, Inc., I conceptualized and launched the Social Marketing Hub as part of a dramatic and highly successful pivot that changed the direction of the company.
Client Services
As the Account Director for BlackBerry at Syncapse Corp., I led the launch of the myBlackBerry global social media initiative for RIM that spanned multiple platforms including Facebook, Jive and MySpace.
Engineering
As the Development Manager at iUpload (now Awareness, Inc.), I led the development of the industry leading community blogging platform, as recognized by Forrester Research.
My Recent Experience
Director, Product Management
Awareness, Inc.
September '09 - Present
Introduced a disciplined product management processes, coupled with an agile and predictable release process. Obtained customer input on product vision, and together with outside market knowledge, built the product roadmap for, and launched, the Social Marketing Hub.
Key member of the management team and responsible for the development of product vision and go-to-market strategy.
Worked closely with engineers and product designers to develop execution schedules and work through product issues.
Regularly created high quality user stories, prototypes and mockups to convey product requirements to engineers.
Account Director
Syncapse Corp.
March '09 - September '09
Acted as the primary client contact and strategist on social media campaigns for several high-profile brands, including RIM and T-Mobile.
Identified, designed and delivered innovative multi-million dollar social media marketing campaigns to launch consumer products for RIM.
Gained intimate knowledge of the Facebook and Jive platforms while deploying complex high-profile online communities that acted as the centerpiece for various social media campaigns.
Director, Client Strategy
Awareness, Inc.
July '04 - March '09
Worked with Fortune 500 corporations to develop/deploy world-class strategic solutions using the Awareness Enterprise Social Media Platform (directly and through partners). Clients included McDonald’s, Marriott, Kodak, Fairmont and CVS/Caremark.
During stressful times, recommended and managed an overhaul of the Awareness Social Media platform as Director, Client Strategy and Success that decreased costs and increased quality by drastically changing the product, the platform, and how communities were implemented.
Responsible for the growth and development of a highly skilled team of project managers, developers, designers and support representatives.
Education
- Bachelor of Mathematics, Computer Science
- Minor in Psychology
Posts
Selected Press Mentions
Why your Facebook ID is marketers' Holy Grail
CNNMoney - David Goldman - Dec 2010
Armed with your e-mail address, data miners can hit Facebook and match it up with your user ID. That key unlocks a treasure trove of personal information.
Read More >>
Awareness Adds Support for Facebook Places
Marketwire - Aug 2010
Awareness, Inc., provider of enterprise-grade, on-demand social marketing management software, today announced they have added support for the new, recently announced Facebook Places to the Awareness Social Marketing Hub, allowing marketers to engage with Facebook's more than 500 million active members from within the Hub.
Read More >>
Facebook's f8 Conference: Canadian content
TechVibes - Karim Kanji - Apr 2010
On April 21st, Facebook held their f8 conference in San Francisco. The purpose of the conference was to bring together the developers and entrepreneurs who are building the applications we find on Facebook.
Read More >>
Recent Mentions on Twitter
Personal Summary
- Father of Zayden and Isabel
- Husband of Leandra
- Resident of Oakville, Ontario
- Born and raised in Cambridge, Ontario
